MA Program
Final Capstone and other projects, papers, and assignments from my Master's in Strategic and Sport Communication program at The University of Texas Austin. Click on each image to view.
01
Capstone
Consumer Perceptions of NIL Athletes, Social Media Influencers, and Celebrities as Endorsers in Social Media Marketing/Advertising
Individual capstone research project completed during the last semester of the two-year long Master's program.
The purpose of this study was to investigate whether consumer perceptions of trust and credibility differed across three endorser types (NIL athletes, social media influencers, and celebrities) and also how these perceptions influenced purchase intention.
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02
Social Media Strategy Plan
Group project creation of a fictional new NFL team and what the social strategy would be behind it.
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03
Sports Marketing Team Strategy
Group project where we acted as a training group that helped a certain team be successful. In our case, our audience was a sports marketing team.
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04
Crisis Communication Plan
Group project where we were given a made up scenario in which we came up with a crisis communication plan.
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05
Jared McCain’s NBA Contract & Changing the Norm for Endorsements
Paper for Negotiation Class where we learned about contracts and how to negotiate using techniques from our Professor and Lawyer Joel Lulla
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