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MA Program

Projects, papers, and other assignments from my Master's in Strategic and Sport Communication program at The University of Texas Austin. Click on each project image to view.

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01

Social Media Strategy Plan

Group project creation of a fictional new NFL team and what the social strategy would be behind it. 

02

Sports Marketing Team Strategy

Group project where we acted as a training group that helped a certain team be successful. In our case, our audience was a sports marketing team.

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03

Crisis Communication Plan

Group project where we were given a made up scenario in which we came up with a crisis communication plan. 

04

Jared McCain’s NBA Contract & Changing the Norm for Endorsements

Paper for Negotiation Class where we learned about contracts and how to negotiate using techniques from our Professor and Lawyer Joel Lulla

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05

Why SCCT Is More Practical of an Approach than IRT for Sports Organizations

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Paper for Political and Crisis Communication Class where we learned about Crisis Comm strategies, how politics intersects with sport, and more from our Professor, Dr. Michael L. Butterworth

06

Athletes are Inherently Political 

Paper for Political and Crisis Communication Class

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07

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BATNA & Morals Clause

Negotiation Class assignment including BATNA and morals clause for one of our many scenarios we would negotiate in class with Professor and Lawyer Joel Lulla giving us tips.

08

Politics in Sport - The Cases of Richardson & Valieva

Paper for Political and Crisis Communication Class

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